
Music Launch Event – A Star-Studded Affair
The excitement around **Double ISMART** reached new heights with the launch of its fourth single, “Big Bull,” in Mumbai. The event was a grand celebration, attended by the film’s key players, including Ram Pothineni, Sanjay Dutt, Kavya Thapar, and Charmme Kaur, along with director Puri Jagannadh. The event highlighted the film’s vibrant energy and star-studded cast.
Insights from the Event
Puri Jagannadh expressed his enthusiasm: “Having Sanjay Dutt in **Double ISMART** is a dream come true. His role as the Big Bull is a standout element of the film. The sequel offers a richer experience compared to the original, with Ram’s performance being even more dynamic.
Sanjay Dutt shared his experience: “Puri Jagannadh is a true pioneer in Telugu cinema, and I’m honored to be a part of **Double ISMART**. His creative vision and Charmme’s dedication have made the film exceptional. Working with Ram, who feels like a younger brother, has been a joy.
Ram Pothineni highlighted the film’s broader appeal: “The popularity of South Indian films in the North has been growing, and we’re thrilled to release **Double ISMART** in Hindi on the same day. Much of the film was shot in Mumbai, reflecting the success of **iSmart Shankar**. The character embodies ‘Mental Mass Madness,’ and while his antics are extreme, they offer an entertaining spectacle.
What to Look Forward To
**Double ISMART** is set to deliver a high-energy cinematic experience with standout performances and an engaging storyline. Ram Pothineni’s dynamic portrayal, Sanjay Dutt’s impactful role as the Big Bull, and Puri Jagannadh’s direction promise a sequel that will captivate audiences and exceed expectations.